About Us

Three convenient locations, a combined staff of 14 in-house mechanics, 20 road mechanics, 8 salespeople, 23 office employees: Cromer Material Handling is ready to provide you with everything from forklifts to warehousing supplies!

Welcome to Cromer Material Handling

Hello, my name is Marshall Cromer. I'm "The Forklift Boss."

I’ve been in the Forklift Industry now for 40 years. (really I'm not that old, started on selling forklifts 22 years old)  I love to be "The Forklift Boss"!  After buying and selling over 10,000 forklifts in my career, I’ve learned a few things!  So I use that experience to educate companies and people about our industry.  I really like to help people, save them money, and get them the right product.  For 30 years now, Cromer has worked hard to bring our customers all things material handling.

It's 2019.  Cromer Material Handling has become a powerhouse with 6 branches.  We are able to take care of Customers Central and Northern California. We recently added another company in 4th quarter 2018.  Lift Truck Service- great people.  We now have another #1 manufacturer LINDE.  We cover two-thirds of the state as our branches are Oakland (Headquarter), Sacramento, Manteca, Fresno, Bakersfield and Santa Maria. 

New industry-changing forklift technology has also arrived.  Cromer is right at the forefront of a green revolution in material handling.  BYD electric forklifts is changing the industry. 100% Green with 10 year battery warranty and goes 3 shifts and charges in an hour.  The BYD technology is safe, clean, and more productive than any other forklift.

Not that we’ll stop selling all of our other equipment!  We sell new/used forklifts and material handling solutions from top-tier brands like Caterpillar, Jungheinrich, Doosan, Linde,  Kalmar, Donkey, Princeton,  and Sellick.  Our Parts & Service departments have the experience and inventory to service all of your forklifts.

We are a BBB (Better Business Bureau) A+ rated company—the only Northern/Central California company in our industry which can say that.  Our employees put our customers first, and we strive to exceed their expectations with great service, lots of parts, and a helpful rental staff.

In fact, we have 12 parts specialists with over 200 years of combined experience…ready to help!

Customers can now buy forklifts, parts, allied products from all Cromer locations or online at www.forkliftboss.com!

Every part sold by Cromer, online or in-person, is inspected by one of our 12 parts specialists before it’s OKed for sale.  Together they have over 200 years of experience selecting & servicing forklift parts.

Need to rent forklifts for seasonal work?  We have a rental fleet over 400 with everything from electric indoor trucks to 55,000 lb. forklifts to 80-volt Outdoor pneumatic electrics.  Visit our Rentals page for rates.

Looking for rack, shelving, dock and door and other allied?  Cromer has what you need.  Each Cromer location has a rack & shelving inventory.  Dock & door can service your warehouses to every location as well.  Our Central California locations already have experts in installing & servicing Warehouse Systems industrial doors.

Time to satisfy OSHA’s safety training requirements?  Send your operators to a Cromer training facility, schedule a trainer to come on-site, or have us train your Trainer.  Courses available in Northern and Central California.  We make the process painless.

We have drawn a lot of highly qualified people for finance, management, helping customers, and working on forklifts.  We are an established Material Handling provider, and we’re always looking to help our next customer.  Will that be you?

Industrial firms, manufacturers, food industry, wineries, warehouses—our reach allow us to serve customers like these all throughout Northern and Central California. I'm truly fortunate to have a staff that understands the need to treat all customers with respect, and to deliver solutions that bring them cost savings.

Keep an eye on Cromer.com.  We’ll launch an all-new website soon, with even more ways for you, our customers, to make your lives easier. 

And don’t forget to sign up for “News from the Forklift Boss,” our email newsletter, for exclusive deals and informative articles every month.  Signup box is below.  We teach SAFETY monthly. 

It’s our steadfast dedication to teamwork that has enabled our company to become a California leader in our industry. I welcome all of you to give our employees an opportunity to better serve your material handling needs.

As always, you can reach me directly through email: mcromer@cromer.com or cellphone: 510-504-5439.

Don't forget to follow @TheForkliftBoss on Twitter!

Thank you.

Marshall Cromer
President/The Forklift Boss


Speak with one of our specialists now! 800-974-5438