Hello, my name is Marshall Cromer. I'm "The Forklift Boss"!

I’ve been in the Forklift Industry now for 40 years. I started selling forklifts when I was 22. Since then I've bought and sold over 10,000 forklifts. In the process, I’ve learned a few things.

Now I use that experience to educate companies and their workers about our industry. I get a lot of satisfaction from helping customers get the right product at the best price. For 30 years now, Cromer Material Handling has worked hard to offer a full range of material handling solutions. By having great products, customer-focused employees, and always doing the right and ethical thing, it’s worked out pretty well.

We Have Your Forklift, At Your Price

At your local Cromer facility, you'll find new/used forklifts and material handling solutions from top-tier brands like BYD, Caterpillar, Jungheinrich, Doosan, Linde, Kalmar, Donkey, Princeton, and Sellick.

We recently bought another company in the 1st quarter of 2020—Sierra Industrial in Las Vegas, Nevada. This added a great team to our own, and expanded our service area across 2 states.

We are a BBB (Better Business Bureau) A+ rated company—the only California/Nevada company in our industry to say that. I'm truly fortunate to have a team who puts our customers first. We work hard to bring you great products, service with respect, and a helpful rental team.

Your Complete Material Handling Resource

Need to rent forklifts for seasonal work? We have a rental fleet over 400 items, with everything from electric indoor trucks to 55,000 lb. forklifts, to 80-volt Outdoor pneumatic electrics. Visit our Rentals page for rates.

Looking for rack, shelving, dock & door, or allied product? Cromer has what you need. Each Cromer facility stocks rack & shelving through our Warehouse Systems brand. Need service at your warehouse? Our Central California facilities have expert teams certified to install & service industrial doors.

Time to satisfy OSHA’s safety training requirements? Send your operators to a Cromer training facility, schedule a trainer to come on-site, or have us train your Trainer. We have Spanish-speaking trainers and we will make the process painless.

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Join the Cromer Community!

Don’t forget to sign up for “News from the Forklift Boss,” our email newsletter, for exclusive deals and informative articles every month. Signup box is below. We teach SAFETY monthly.

Industrial firms, manufacturers, food industry, wineries, warehouses…they're all Cromer customers. We are an established Material Handling provider, and a leader in our industry for California and Nevada.

We’re always looking to help our next customer. Will that be you?

You can reach me directly through email (mcromer@cromer.com) or mobile phone: 510-504-5439. Thank you.

Marshall Cromer

President/"The Forklift Boss"

Marshall Speaks